The power of social media has yet again wowed us as a mountain in Switzerland is literally belting out tweets, thanks to a creative experiment conducted by Swiss brand Mouthness. Users need only tweet to the @MoMouthness Twitter account or use the #mouthness hashtag to make their thoughts heard, literally.
This historically celebrated peak in Switzerland, known locally as The Schilthorn, is apparently listening and responding to users on Twitter via a custom soundscape developed with the help of some modern technology being installed throughout the region. As users send their messages, either direct or through the hashtag, an automated system is then used to turn those messages into sound patterns and music effects – sending them reverberating through the valleys below for all to hear.
The idea was inspired by local folklore that believes mountains are symbolic for wisdom and timelessness, so it seemed like fitting platform for hearing and expecting real-time tweets from around the world. According to Mouthness—the company responsible for such an innovative stunt—they want “to bring back traditions where people felt connected with nature” while tapping “into one of Mother Nature’s most powerful elements; that is Sound Waves”.
Local residents have reported hearing chatters float up and echo around mountain peaks ever since creator Mario Moehrle officially launched ‘Mouthness’ earlier this month. The response has proven staggeringly positive so far with many locals flocking towards The Schilthorn simply wanting to experience what it’d be like hearing our social media chats come alive using this clever little ploy stationed in those skies above them.
As part of Mouthiness’ “Connect with Nature” campaign—which serves as launchpad for this newfangled idea—CEO Georgeann Labuzeki says they hope “people will now think outside of their computer screens and take advantage of communication networks that also include nature”. This way people can become more socially involved rather than losing themselves within algorithm dominated conversations surrounded by digital walls dominated by algorithms. Point taken!
The actual installation consists of two key parts: The first part involves radios which act as a kind intermediary between civilization below shouting content up top via electromagnetic signals passing through airwaves – delivering digital data (such as song lyrics) stored inside cloud storage platforms up into space. So every message sent over Twitter will be converted into sound frequencies/patterns used later when actually playing generated noise/music heard at ground level afterwards–aka “Skylouding”.
By utilizing special coded software & hardware sets located nearby within remote locations found high above valley floor regions bordering the base of our Mount Schilthorn we’re able synthesize different tones & rhythms which create collective noises necessary keying off what’s flowing overhead right now – making sure everyone experiences its calming presence differently depending on their imaginative mindsets posed onto story lines heard viewing things unfolding before them both musically any simultaneously nervously too depending how personal these own unique stories remain during spectated scenes staged points distance surpassing physical boundaries once believed were impossible setting stage witnessing daring courageous displays complete sense natural actualization whenever someone chooses tweeting genuine useful content possibly affecting importance fulfilling ultimate goal having tale inspiring majestic heavenly endpoint successfully shared transmitting modern messages allowing world witness beauty splendor its majestic ‘Mouthness’ while uniting bringing together millions voices lending strength guiding light viewed seen acknowledged near far!